VELUX VENTURES
Most businesses have traffic. Few have a system.
We build and run the acquisition engine behind webinar-driven offers — ads, pages, email, and CRM as one connected machine. Not a set of disconnected tactics.
CAPABILITIES
Four parts. One system.
01 / Ads
Paid acquisition
We plan, launch and manage the ad account: structure, targeting, creative direction, and daily optimisation. Budget follows performance, not habit.
02 / Pages
Pages that convert
Registration pages, sales pages, and the flow between them. Built fast, tracked properly, and iterated on real numbers.
03 / Email
Email and automation
The sequences that decide whether registrants show up and whether attendees buy. Pre-webinar, live, replay, and follow-up.
04 / Data
CRM and backend
Lead capture, segmentation, pipeline, and reporting. So you can see where revenue actually comes from — and where it leaks.
PROCESS
A short path to a working system.
01
Map
We look at the offer, the numbers, and what already exists. The goal is to find the constraint, not to rebuild everything.
02
Build
Ads, pages, sequences, and tracking go live as one system. Typically within a few weeks, not months.
03
Run
We operate it day to day. Budget, creative, and copy get adjusted against real data, not opinion.
04
Scale
Once cost per lead and close rate hold steady, we push volume — carefully, and with the numbers watched.
FIT
Built for a specific kind of business.
This works well if:
- You sell a high-value offer that needs a conversation or a presentation to close
- You already have something that converts and want it to run at scale
- You want one team owning the whole funnel, not four vendors owning pieces of it
Probably not a fit if:
- You're looking for a single deliverable — just ads, or just a page
- The offer hasn't been validated with real customers yet
- You want to test the idea for a month and see
ABOUT
Small on purpose.
Velux Ventures is a consultancy, not an agency. We take on a small number of clients at a time so the person building your system is the person running it. Work is done directly with the operator — no account managers, no handoffs, no status decks.
NEXT STEP
Tell us what you're working on.
A short call to see whether there's a fit. If there isn't, we'll say so.